47
digital spirit level
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£20.93avg listing price — sweet spot $15–$100
Price range
Great£12.44–£45.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,862.27avg incumbent reviews — the moat a new listing must climb
Market size
Okay£231K£231K/yr · 339K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-18.6%90-day search growth — must beat 0% to launch