48
desk power
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.00avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£9.84–£55.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great471.36avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£80K£80K/yr · 156K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier