51
deep hole marker
Worth a lookShows low returns (0.3%), but a small market ($57K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good559.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.59–£22.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.91avg listing price — sweet spot $15–$100
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 86K searches