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decking paint
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£26.64avg listing price — sweet spot $15–$100
Price range
Great£10.72–£47.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Growth
Great+71.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£375K£375K/yr · 397K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,789.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand