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dark grey paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£15.06avg listing price — sweet spot $15–$100
Price range
Good£9.24–£22.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£218K£218K/yr · 406K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,594.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand