46
danish oil
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.80avg listing price — sweet spot $15–$100
Price range
Good£6.58–£32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£304K£304K/yr · 148K searches
Review moat
Okay3,508.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand