60
damp proof membrane
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great414.56avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Price range
Great£4.18–£46.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.29avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Market size
Bad£82K£82K/yr · 138K searches