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cut throat razor blades
Skip itPrices mostly outside the sweet spot ($1.57–$8.98) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,563.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£5.22avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 193K searches
Price range
Bad£1.57–£8.98cheapest to priciest tracked listing — scored on the share inside $15–$100