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cupboard handles
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good835.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good£378K£378K/yr · 2.5M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Price range
Okay£3.82–£19.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.0%90-day search growth — must beat 0% to launch