44
crystal door knob
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Great383.06avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay£2.45–£22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.30avg listing price — sweet spot $15–$100
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 53K searches
Signals No Dominant Brand