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cordless router
Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Good559.46avg incumbent reviews — the moat a new listing must climb
Avg price
Good£102.93avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good£481K£481K/yr · 305K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£8.34–£477.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Signals High Price