48
contour gauge
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,306.52avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.71avg listing price — sweet spot $15–$100
Market size
Bad£99K£99K/yr · 123K searches
Price range
Bad£4.27–£18.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.3%90-day search growth — must beat 0% to launch