50
coloured tape
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($3.30–$10.29) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Review moat
Great354.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.32avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 77K searches
Price range
Bad£3.30–£10.29cheapest to priciest tracked listing — scored on the share inside $15–$100