59
coal
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Great£14.96avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good893.26avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.48–£35.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£211K£211K/yr · 212K searches
Growth
Bad-41.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand