47
coal shovel
Skip itPrices mostly outside the sweet spot ($4.00–$10.94) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Great437.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 68K searches
Price range
Bad£4.00–£10.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier