52
coal scuttle
Worth a lookShows low returns (0.2%), but soft demand (-77.9% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great224.92avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.32avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.18–£33.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£106K£106K/yr · 210K searches
Growth
Bad-77.9%90-day search growth — must beat 0% to launch