60
cloakroom basin
Worth a lookShows a thin review moat (264 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great263.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£18.86avg listing price — sweet spot $15–$100
Price range
Great£3.96–£81.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£99K£99K/yr · 131K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch