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circuit breaker
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,262.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.69avg listing price — sweet spot $15–$100
Market size
Okay£119K£119K/yr · 148K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.84–£10.99cheapest to priciest tracked listing — scored on the share inside $15–$100