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cigarette filters
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,200.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay£130K£130K/yr · 107K searches
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Avg price
Bad£8.29avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.20–£14.51cheapest to priciest tracked listing — scored on the share inside $15–$100