47
cigar lighter
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,580.8avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.48avg listing price — sweet spot $15–$100
Price range
Okay£3.41–£19.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 119K searches
Signals No Dominant Brand