60
cement
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+65.9%90-day search growth — must beat 0% to launch
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£329K£329K/yr · 493K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,097.48avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.77–£23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.84avg listing price — sweet spot $15–$100