55
carpenters pencil
Worth a lookShows low returns (0.3%), but soft demand (-26.0% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Great£2.94–£52.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£817K£817K/yr · 689K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.70avg listing price — sweet spot $15–$100
Review moat
Okay2,183.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-26.0%90-day search growth — must beat 0% to launch