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carbon monoxide detector
Worth a lookShows searches that convert (16.6% search→purchase), but soft demand (-23.6% this quarter) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible£5.0M£5.0M/yr · 2.4M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good£12.51avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£6.75–£20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,426.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-23.6%90-day search growth — must beat 0% to launch