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50

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Worth a look

Shows low returns (1.7%), but soft demand (-15.6% this quarter) keeps it on the watch list.

Market size 29Growth 17Conversion 50Competition 61Returns 82Price range 77Avg price 79Brand share 68Review moat 71Quality gap 30

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great£16.71

avg listing price — sweet spot $15–$100

Price range

Great£8.63–£37.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good640.96

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£128K

£128K/yr · 192K searches

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch