40
butyl tape
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,387.3avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.53avg listing price — sweet spot $15–$100
Price range
Bad£4.70–£17.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 74K searches