67
bucket
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Great431.91avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Market size
Good£567K£567K/yr · 1.0M searches
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.71–£23.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Signals No Dominant Brand