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brown tape
Worth a lookShows searches that convert (27.9% search→purchase), but prices mostly outside the sweet spot ($1.73–$11.28) keeps it on the watch list.
Conversion
Incredible27.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.2M£2.2M/yr · 1.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad11,242.3avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Price range
Bad£1.73–£11.28cheapest to priciest tracked listing — scored on the share inside $15–$100