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brown paint for walls
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£17.07avg listing price — sweet spot $15–$100
Review moat
Good565.52avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.45–£32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad£22K£22K/yr · 55K searches
Growth
Bad-39.0%90-day search growth — must beat 0% to launch