35
broom holder
Skip itSoft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,771.54avg incumbent reviews — the moat a new listing must climb
Market size
Okay£155K£155K/yr · 392K searches
Avg price
Bad£8.19avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-57.4%90-day search growth — must beat 0% to launch
Price range
Bad£5.20–£12.35cheapest to priciest tracked listing — scored on the share inside $15–$100