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Skip itPrices mostly outside the sweet spot ($4.09–$11.24) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good661.65avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.25avg listing price — sweet spot $15–$100
Market size
Bad£29K£29K/yr · 251K searches
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.09–£11.24cheapest to priciest tracked listing — scored on the share inside $15–$100