54
brayer
Worth a lookShows low returns (0.8%), but a small market ($51K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good691.27avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.11–£22.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 66K searches
Signals Low Review Barrier