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brass door stop
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($36K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great148.93avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.81avg listing price — sweet spot $15–$100
Price range
Bad£2.92–£18.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£36K£36K/yr · 73K searches
Signals No Dominant Brand