45
brass door knob
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great296.84avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Good£1.57–£28.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.41avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 160K searches
Signals No Dominant Brand