55
bradawl
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.93–$6.08) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Great215.69avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 96K searches
Avg price
Bad£4.10avg listing price — sweet spot $15–$100
Price range
Bad£2.93–£6.08cheapest to priciest tracked listing — scored on the share inside $15–$100