50
blue wallpaper
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a small market ($21K/yr) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great176.12avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.64avg listing price — sweet spot $15–$100
Price range
Okay£2.40–£19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 456K searches
Signals No Dominant Brand