48
blue tape
Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.71–£25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,629.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£120K£120K/yr · 97K searches
Avg price
Bad£7.73avg listing price — sweet spot $15–$100
Growth
Bad-26.3%90-day search growth — must beat 0% to launch