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blue paint
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good£14.79avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.78–£23.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,667.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 204K searches
Brand share
Bad94%top-5 brand share — brand-locked demand