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47

block plane

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Soft demand (-29.8% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 10Conversion 62Competition 55Returns 73Price range 79Avg price 93Brand share 28Review moat 64Quality gap 73

Avg price

Great£22.00

avg listing price — sweet spot $15–$100

Price range

Great£6.73–£47.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good949.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£54K

£54K/yr · 45K searches

Growth

Bad-29.8%

90-day search growth — must beat 0% to launch