45
black toilet roll holder
Skip itPrices mostly outside the sweet spot ($3.30–$12.66) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£207K£207K/yr · 293K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,594.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.30–£12.66cheapest to priciest tracked listing — scored on the share inside $15–$100