58
black toilet roll holder free standing
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.80–£32.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good981.02avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.00avg listing price — sweet spot $15–$100
Market size
Okay£118K£118K/yr · 109K searches
Growth
Bad-23.6%90-day search growth — must beat 0% to launch