44
black grout
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good769.35avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.30avg listing price — sweet spot $15–$100
Price range
Okay£4.75–£22.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£47K£47K/yr · 53K searches
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier