50
black extension lead
Worth a lookShows low returns (0.7%), but soft demand (-19.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£368K£368K/yr · 376K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£3.77–£21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,053.45avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch