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Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good985.24avg incumbent reviews — the moat a new listing must climb
Market size
Good£402K£402K/yr · 447K searches
Price range
Okay£4.04–£24.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Avg price
Bad£8.54avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf