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bathroom night light
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£37.46avg listing price — sweet spot $15–$100
Price range
Good£5.58–£128.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,900.1avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£58K£58K/yr · 79K searches
Growth
Bad-25.4%90-day search growth — must beat 0% to launch