50
bathroom door lock
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but prices mostly outside the sweet spot ($2.90–$12.91) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good885.18avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£128K£128K/yr · 314K searches
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.02avg listing price — sweet spot $15–$100
Price range
Bad£2.90–£12.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand