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barrier tape
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Price range
Great£3.20–£61.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+66.6%90-day search growth — must beat 0% to launch
Review moat
Good621.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.70avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 33K searches