54
back to wall toilet
Worth a lookShows a thin review moat (39 avg reviews), but a small market ($76K/yr) keeps it on the watch list.
Review moat
Incredible38.59avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good£105.84avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay£33.13–£182.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Market size
Bad£76K£76K/yr · 29K searches