59
auger
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£55.80avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good746.96avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£9.43–£164.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Market size
Okay£153K£153K/yr · 119K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale