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artificial logs for fireplace
Skip itSoft demand (-72.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£25.31avg listing price — sweet spot $15–$100
Price range
Incredible£20.30–£45.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great267.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£35K£35K/yr · 21K searches
Growth
Bad-72.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier