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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 58Growth 21Conversion 71Competition 35Returns 97Price range 84Avg price 95Brand share 0Review moat 14Quality gap 32

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£31.60

avg listing price — sweet spot $15–$100

Price range

Great£5.80–£71.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Market size

Good£465K

£465K/yr · 227K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Review moat

Bad24,988.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand